Marketing Hospice: The Best Kept Secret in Healthcare

Course Code: REL-HOS-0-MHBKSH

Hours: 1

Type: Online Course

Content Expiration Date: 8/31/2023

Learning Objectives:
Identify opportunities to engage staff, volunteers and champions in promoting your organization.
Implement a word of mouth marketing strategy to maximize resources.

Outline:

Section 1: The Times Have Changed

Section 2: Hospice Marketing is Essential

A. Why now

B. Knowledge Check

Section 3: Hospice Marketing is Everyone’s Job

A. When do you talk about what you do?

B. Teachable moments

C. Help them help you

D. 3 Steps of the Effective WOMM

E. Knowledge Check

Section 4: Hospice Marketing is Easy

A. Don’t

B. Do

Instructor: Kathy Brandt, MS

the kb group provides bespoke consulting services to hospice and palliative care organizations, state and national associations, and patient advocacy organizations seeking to maximize the effectiveness of leadership teams, boards, strategic partnerships, and consumer engagement efforts. Disclosure: Kathy Brandt, MS has declared that no conflict of interest, Relevant Financial Relationship or Relevant Non-Financial Relationship exists.

Target Audience:
The target audience for this course is: Administrators; in the following settings: Hospice.

Relias Learning will be transparent in disclosing if any commercial support, sponsorship or co-providership is present prior to the learner completing the course.

Relias Learning has a grievance policy in place to facilitate reports of dissatisfaction. Relias Learning will make every effort to resolve each grievance in a mutually satisfactory manner. In order to report a complaint or grievance please contact Relias Learning at support@reliaslearning.com.

Course Delivery Method and Format
Asynchronous Distance Learning with interactivity which includes quizzes with questions/answers, and posttests.